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Search Engine Optimization Analyst

Company: Bruker
Location: Delray Beach
Posted on: April 9, 2021

Job Description:

OverviewAs one of the worlds leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. Weve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.Bruker Nano Surfaces & Metrology (BNSM) manufactures and sells high-end instrumentation that enables our customers to push the boundaries of science through cutting-edge research. We offer a broad range of technologies and solutions; from atomic force microscopes to bench-top mechanical testers.The BNSM marketing communications group is a metric-driven, global team whose primary goals include generating high-quality leads through nurturing prospects, expanding brand awareness and generating effective content. Our websites and web footprint are essential in this effort.ResponsibilitiesThe SEO Analyst plays a vital role in marcom efforts to achieve our growth goals and should therefore have a passion for SEO and internet marketing.Broadly, theSEO Analyst's responsibilitiesinclude analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and collboratively work on content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic.To be successful in this role, one should be familiar with current SEO techniques and tools and have excellent analytical skills.Responsibilities include, more specifically:

  • Conduct keyword research using various tools (like Keyword Planner and SEMRush)
  • Perform competitive analysis and identify gaps in our content or areas for improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Implement link building strategies and manage backlinks to build online authority
  • Monitor paid search campaigns
  • Follow SEO trends and stay up-to-date with new tools and practices
  • Monitor and analyze site performance (e.g traffic, conversions)
  • Identify areas for site improvement including:
    • Updating older content and add effective calls to action (CTAs) to improve user engagement
    • Optimize loading speeds and capacity
    • Debug pages and fix broken links or images QualificationsThe ideal candidate will possess a(n):
      • Outstanding ability to think creatively, and identify and resolve problems
      • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
      • Ability to clearly and effectively articulate thoughts and points
      • High levels of integrity, autonomy, and self-motivation
      • Excellent analytical, organizational, project management and time management skills
      • Excellent communication skills with demonstrated abiliity to translate analytics into understandable, actionable proposalsQualifications required:
        • 2 4 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
        • Proficiency in MS Excel, PowerPoint, and Word
        • Experience with website analysis using a variety of analytics tools including Google Analytics, SEMRush, Google Search Console
        • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
        • Experience working with CMS and building/administering content in CMS environments (Adobe Experience Manager, a plus)
        • Desired: Knowledge of HTML/CSS and website administrations
        • BS/BA degree preferred; focus in science discipline a plus#LI-MJ

Keywords: Bruker, Delray Beach , Search Engine Optimization Analyst, Professions , Delray Beach, Florida

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