A few other details about the role:
Collaborate with the home office, develop and execute marketing
and public relations plans for the entire continuing care
retirement community (CCRC) to achieve optimal sales/occupancy
goals and meet or exceed projections.
Demonstrate an expertise and knowledge of current best practices
in successful upscale retirement housing marketing techniques.
Achieve individual sales and marketing goals and targets
(call-outs, appointments, sales, closings, etc.), in addition to
ensuring that goals of sales and marketing team are achieved.
Collect and analyze data on inquiry and telemarketing activity,
lead fulfillment, move-in commitments, apartment inventory and
Demonstrate an expertise and knowledge of market analysis,
competitive analysis and understanding of local market.
Identify and nurture relationships with prospective residents
and referral contacts within targeted market areas to increase
awareness of amenities and services.
Supervise, train, mentor, monitor and promote sales team
activity to achieve performance goals.
Generate weekly marketing reports utilizing REPS lead database
software quantifying contacts, tours, presentations, deposits, and
Represent in professional manner the organization at public and
community functions and foster a positive image of the
Support the promotion and protection of the Lifespace
Communities brand throughout all activities.
Collaborate with advertising agency and vice president of sales
and marketing regarding media, public relations, and
Manage the departmental expense budget, ensuring expenses are in
line with strategic tactics to drive census.
Comply with applicable federal, state and local laws, rules, and
regulations; maintain knowledge of and follows all company policies
Obtain knowledge and demonstrate the principles of Living
Lifespace , person directed care and successful aging philosophies
and their inherent core values of commitment, respect, compassion,
dedication, team work and quality.
Team member will support, actively participate and act in
accordance with the principles of the Living Lifespace service
culture and be familiar with and fluent in the language and service
pillars of Living Lifespace.
And here’s what you need to apply:
Bachelor’s degree, marketing or related field is highly
Eight to ten years executive marketing/sales leader
Experience leading a team preferred.
Ability to read, write and speak English sufficient to perform
job duties and to interact and communicate with residents, vendors
and team members.
Must have successful strategic marketing experience in a
continuing care retirement community (CCRC) environment.
Defined experience in developing markets within retirement
housing and lead the creation of marketing and sales
Effective communicator who can speak well to individuals, or to
groups, makes a good first impression, and is empathetic towards
Exhibit and possess the drive and perseverance and be committed
to going "the extra mile" to achieve sales and marketing goals.
Thorough understanding of retirement housing and referral
Will possess a history of successful training of internal and
external marketing team members.
Proven history of achieving and exceeding census goals.
High energy, strong goal orientation and a big picture
perspective are also required in this role.
This position requires high ethical standards and high standard
of care and concern for current and future residents.
Working knowledge of Microsoft Office applications and REPS lead
tracking system preferred.