Abbey Delray: Director of Sales

Company: Lifespace Communities
Location: Delray Beach
Posted on: October 11, 2020

Job Description:

A few other details about the role:

Collaborate with the home office, develop and execute marketing and public relations plans for the entire continuing care retirement community (CCRC) to achieve optimal sales/occupancy goals and meet or exceed projections.

Demonstrate an expertise and knowledge of current best practices in successful upscale retirement housing marketing techniques.

Achieve individual sales and marketing goals and targets (call-outs, appointments, sales, closings, etc.), in addition to ensuring that goals of sales and marketing team are achieved.

Collect and analyze data on inquiry and telemarketing activity, lead fulfillment, move-in commitments, apartment inventory and attrition.

Demonstrate an expertise and knowledge of market analysis, competitive analysis and understanding of local market.

Identify and nurture relationships with prospective residents and referral contacts within targeted market areas to increase awareness of amenities and services.

Supervise, train, mentor, monitor and promote sales team activity to achieve performance goals.

Generate weekly marketing reports utilizing REPS lead database software quantifying contacts, tours, presentations, deposits, and sales.

Represent in professional manner the organization at public and community functions and foster a positive image of the community.

Support the promotion and protection of the Lifespace Communities brand throughout all activities.

Collaborate with advertising agency and vice president of sales and marketing regarding media, public relations, and advertising.

Manage the departmental expense budget, ensuring expenses are in line with strategic tactics to drive census.

Comply with applicable federal, state and local laws, rules, and regulations; maintain knowledge of and follows all company policies and procedures.

Obtain knowledge and demonstrate the principles of Living Lifespace , person directed care and successful aging philosophies and their inherent core values of commitment, respect, compassion, dedication, team work and quality.

Team member will support, actively participate and act in accordance with the principles of the Living Lifespace service culture and be familiar with and fluent in the language and service pillars of Living Lifespace.

And here’s what you need to apply:

Bachelor’s degree, marketing or related field is highly preferred

Eight to ten years executive marketing/sales leader experience

Experience leading a team preferred.

Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with residents, vendors and team members.

Must have successful strategic marketing experience in a continuing care retirement community (CCRC) environment.

Defined experience in developing markets within retirement housing and lead the creation of marketing and sales strategies.

Effective communicator who can speak well to individuals, or to groups, makes a good first impression, and is empathetic towards others.

Exhibit and possess the drive and perseverance and be committed to going "the extra mile" to achieve sales and marketing goals.

Thorough understanding of retirement housing and referral sources.

Will possess a history of successful training of internal and external marketing team members.

Proven history of achieving and exceeding census goals.

High energy, strong goal orientation and a big picture perspective are also required in this role.

This position requires high ethical standards and high standard of care and concern for current and future residents.

Working knowledge of Microsoft Office applications and REPS lead tracking system preferred.

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