Global Marketing Director
Company: Hickory Global Partners
Location: Delray Beach
Posted on: June 20, 2022
Job Description:
This position is NOT REMOTETHE ROLE50% Company Marketing - 50%
Supplier Marketing - 100% Travel and HospitalityCompany
Marketing
- Lead all company branding, marketing, and PR initiatives for
all tactics and channels
- Solely responsible for GTM strategy, deployment, and
measurement
- Conceptual and creative source for all branding and marketing
efforts
- Manage and update dynamic content to a public-facing global
company website that displays content in twelve languages and
privacy-protected member extranet
- Write and edit all marketing copy free of errors and typos
- Generate consistent website traffic via in-house organic
SEO
- Increase social media followers across all major platforms
(LinkedIn, Facebook, Instagram, Twitter, YouTube) -Supplier
Marketing
- Supervise annual marketing programs for all travel industry
suppliers (hotel, air, ground, and ancillary partners)
- Responsible for revenue generation, budgeting, and hitting all
related goals for the hotel marketing program
- Advisor and mentor to hotel chains/properties on membership
marketing strategy and tactics
- Create and sell sponsorships to various events and track/manage
related budgetsGraphic Design
- Proven experience as a graphic designer
- Demonstrable graphic design skills with a strong portfolio
- Proficiency with required desktop publishing tools, including
Photoshop, InDesign Quark, and Illustrator
- A strong eye for visual composition
- Planning concepts by studying relevant information and
materials
- Illustrating concepts by designing examples of art arrangement,
size, type size and style and submitting them for approval
- Creating a wide range of graphics and layouts for product
illustrations, company logos, and websites to name a
fewMiscellaneous
- Up to 5% travel as needed to attend industry events
- Must possess drive and work well in a collaborative
environmentTHE QUALIFICATIONSGeneral
- 5-7 Years of client-side marketing leadership experience
- 2-4 Years of travel industry marketing is preferred
- Ability to get down in the trenches, do the work, and lead
through example
- Thorough understanding and commanding knowledge of B2B
marketing
- Champion of formal business writing including Media Alerts and
Press Releases
- A high degree of organizational skills will greatly assist you
in this role
- Diverse skills in all areas of marketing including strategy,
creative, brand management, project management, production,
analytics, budgeting, and business developmentTechnology
- Adobe Creative Suite & other Tools includingPhotoshop, InDesign
Quark, and Illustrator
- Microsoft Office Suite, Google Drive & Sheets
- eMarketing - Constant Contact, Survey Monkey
- Website - WordPress (CMS), Drupal (CMS), Google Analytics
(Tracking)
- Social - Hootsuite
- PR - PRWeb
- File Transfers - WeTransfer
- Webinars - GoToWebinar
- Virtual Meetings - Ring Central, Zoom and Microsoft TeamsTHE
PROOF -Please provide link(s) to samples of work you have created
in previous roles that clearly demonstrate your vision, talent and
the depth and breadth of your works. -`
Keywords: Hickory Global Partners, Delray Beach , Global Marketing Director, Executive , Delray Beach, Florida
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