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Global Marketing Director

Company: Hickory Global Partners
Location: Delray Beach
Posted on: June 20, 2022

Job Description:

This position is NOT REMOTETHE ROLE50% Company Marketing - 50% Supplier Marketing - 100% Travel and HospitalityCompany Marketing

  • Lead all company branding, marketing, and PR initiatives for all tactics and channels
  • Solely responsible for GTM strategy, deployment, and measurement
  • Conceptual and creative source for all branding and marketing efforts
  • Manage and update dynamic content to a public-facing global company website that displays content in twelve languages and privacy-protected member extranet
  • Write and edit all marketing copy free of errors and typos
  • Generate consistent website traffic via in-house organic SEO
  • Increase social media followers across all major platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube) -Supplier Marketing
    • Supervise annual marketing programs for all travel industry suppliers (hotel, air, ground, and ancillary partners)
    • Responsible for revenue generation, budgeting, and hitting all related goals for the hotel marketing program
    • Advisor and mentor to hotel chains/properties on membership marketing strategy and tactics
    • Create and sell sponsorships to various events and track/manage related budgetsGraphic Design
      • Proven experience as a graphic designer
      • Demonstrable graphic design skills with a strong portfolio
      • Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator
      • A strong eye for visual composition
      • Planning concepts by studying relevant information and materials
      • Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval
      • Creating a wide range of graphics and layouts for product illustrations, company logos, and websites to name a fewMiscellaneous
        • Up to 5% travel as needed to attend industry events
        • Must possess drive and work well in a collaborative environmentTHE QUALIFICATIONSGeneral
          • 5-7 Years of client-side marketing leadership experience
          • 2-4 Years of travel industry marketing is preferred
          • Ability to get down in the trenches, do the work, and lead through example
          • Thorough understanding and commanding knowledge of B2B marketing
          • Champion of formal business writing including Media Alerts and Press Releases
          • A high degree of organizational skills will greatly assist you in this role
          • Diverse skills in all areas of marketing including strategy, creative, brand management, project management, production, analytics, budgeting, and business developmentTechnology
            • Adobe Creative Suite & other Tools includingPhotoshop, InDesign Quark, and Illustrator
            • Microsoft Office Suite, Google Drive & Sheets
            • eMarketing - Constant Contact, Survey Monkey
            • Website - WordPress (CMS), Drupal (CMS), Google Analytics (Tracking)
            • Social - Hootsuite
            • PR - PRWeb
            • File Transfers - WeTransfer
            • Webinars - GoToWebinar
            • Virtual Meetings - Ring Central, Zoom and Microsoft TeamsTHE PROOF -Please provide link(s) to samples of work you have created in previous roles that clearly demonstrate your vision, talent and the depth and breadth of your works. -`

Keywords: Hickory Global Partners, Delray Beach , Global Marketing Director, Executive , Delray Beach, Florida

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