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Social Media Coordinator

Company: The Mullings Group
Location: Delray Beach
Posted on: April 1, 2021

Job Description:

TMG Companies is seeking a new addition to its marketing team via a social media coordinator. This person will be responsible for content creation, post scheduling, analytics, on-set content capture and more. If you are looking for a role to cultivate your skill sets in the marketing realm and wish to grow with a group of companies always striving for the next goal, this would be a great fit for you. The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group. Responsibilities

  • Capture relevant content on-set/day-to-day to utilize for stories, archive content and more
  • Create engaging content (text/image/video) to post on social channels for Dragonfly Stories, TrueFuture, Joe Mullings and more *photo and video to be provided for the most part
  • Schedule content for social channels: specifically LinkedIn, Facebook, Instagram, Twitter & YouTube
  • Monitor all social media content specifically ensuring all scheduled posts are deployed
  • Edit photos & videos to use for social media *utilize Adobe Creative Cloud & smartphone for this
  • Understand KPIs and define them specifically for social media
  • With the KPIs in mind, gather relevant analytics and prepare reports for the team
  • Utilize analytics to make adjustments to the content, style of posting, frequency, timing, and more
  • Strategize on campaigns for social channels & how to execute on them
  • Track campaign performance
  • Track engagement and SEO to optimize campaigns
  • Collaborate with team to create campaigns
  • Execute on Paid Advertising on social channels
  • Research budget and audience recommendations/preferences, ways to optimize content that stay on brand, current trends, and hashtags
  • Use social media marketing tools to best set up our channels for success *research to find the best tools for our needs
  • Stay up to date with new technologies, software and platforms used in social media
  • Partner with our marketing team & PR company for content creation, deployment and advertising
    • Bachelor's degree in Business, Marketing or related field
    • 1-year customer service experience
    • 1-year social media management experience
    • Experience with Adobe Creative Cloud, specifically Premiere Pro, Photoshop, Lightroom & After Effects
    • Strong understanding of branding
    • Open-minded
    • Coachable
    • Go-getter mentality
    • Team player & open to collaboration
      *This is NOT a remote opportunity.

Keywords: The Mullings Group, Delray Beach , Social Media Coordinator, Advertising , Delray Beach, Florida

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