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Digital Marketing Coordinator

Company: CBIZ
Location: Delray Beach
Posted on: May 16, 2020

Job Description:

Status Category:
Full-Time
Exempt/Non-Exempt:
Exempt
Scheduled Hours Per Week:
40
Job Code:
MK206

With over 100 offices and nearly 5,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level. CBIZ has been honored to be the recipient of several national recognitions: 2019 America's Best Mid-Size Employers by Forbes, 2019 Best Workplaces in Consulting & Professional Services by Great Place to Work and FORTUNE, 2019 Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence, and one of the Top 101 highest scoring companies in the country for Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources.

CBIZ Benefits & Insurance Services is a division of CBIZ, Inc., providing benefits consulting, HRIS technology, payroll, human capital management, property and casualty, talent and compensation solutions, and retirement plan services to organizations of all sizes. By offering this range of services, we are able to help clients eliminate the inefficiencies associated with the use of multiple vendors. Ranked as a Top 20 Largest Broker of U.S. Business (Business Insurance Magazine) and a Top 100 Retirement Plan Adviser (PLANADVISER), we have approximately 1,500 professionals in 75 offices nationwide. Clients in a wide array of industries rely on us for national-caliber expertise and technical depth combined with highly personalized, local service.

The Digital Marketing Coordinator will partner with the Benefits division s National Marketing Manager to deliver engaging, scalable marketing programs that drive revenue-generating opportunities for a team of 100 sales associates that deliver B2B employee benefits consulting services.

ESSENTIAL FUNCTIONS AND PRIMARY DUTIES:

Top of Funnel Marketing (50%)
Inbound Lead Generation

* Build, execute and leverage web forms, landing pages, webinars and other strategies focused on capturing new leads to nurture them and pass off to the Sales Team.

* Coordinate the promotion of content, such as lead magnets, webinars, articles and more, on organic and paid channels.

* Monitor the results of digital marketing efforts, report on successes or shortcomings, and provide suggestions for strategic improvements.

Outbound Lead Generation

* Collaborate with National Marketing Manager to build and execute multi-touch marketing programs email, paid and organic channels, social media, events focused on optimizing the digital buyer journey and engaging existing leads to convert them to opportunities for Sales Team.

Middle of Funnel Marketing (40%)

Sales & Marketing Operations

* Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Teams, monitoring sales-enabling reports and dashboards, and assisting with internal communication for sales leadership and associates.

Sales Enablement

* Create and coordinate sales-enabling resources, such as email templates and workflows, in order to help the Sales Team prospect and sell more effectively.

* Develop communication templates, to be used by the Sales Team, in mediums like email, phone and social media that increase new lead to open opportunity close ratio.

Content Marketing Creation & Coordination (10%)

* Work with National Marketing Manager, copywriters and designers to leverage existing and/or develop thought leadership and promotional content that drives prospect engagement in marketing programs.

Preferred Qualifications:

* Bachelor's Degree in Marketing or Communications

* Experience with and examples of integrated marketing campaign implementation.

* Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.

* While not working towards an assigned revenue goal, the desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team s culture.

* Knowledge and demonstrated ability to utilize CRMs and marketing automation systems is necessary to succeed because this role will predominantly use Salesforce and Pardot to drive marketing programs.

* Effective written and verbal communication skills to drive internal communication throughout sales team.

Qualifications Required:

* High School diploma or GED required.

* Minimum 1 year of relevant work experience.

* Ability to work in a team environment as well as independently.

* Demonstrated ability to communicate verbally and in writing throughout all levels of an organization, both internally and externally.

* Proficient use of applicable technology.

* Ability to analyze and prioritize multiple responsibilities.

* Results driven and customer focused.

* Willingness to travel up to 10% of the time.



CBIZ.Jobs Category: Benefits & Insurance



REASONABLE ACCOMMODATION

If you are a qualified individual with a disability you may request reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. You can request a reasonable accommodation by calling 844-558-1414 (toll free) or send an email to accom@cbiz.com.

EQUAL OPPORTUNITY EMPLOYER

CBIZ is an equal opportunity employer and reviews applications for employment without regard to the applicant s race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.

PAY TRANSPARENCY PROTECTION NOTIFICATION

Keywords: CBIZ, Delray Beach , Digital Marketing Coordinator, Advertising , Delray Beach, Florida

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